Netflix CEO Says MrBeast Could Earn More by Leaving YouTube—Here’s the Reason Why

MrBeast is YouTube 's biggest creator, but Netflix Netflix’s CEO Ted Sarandos believes that the YouTuber and entrepreneur could potentially earn more by shifting their focus to Netflix instead.

In the past year, The Gauge It has been noted that nearly 12 percent of total television viewing occurs on YouTube, surpassing rivals such as Netflix at 8.2 percent, Disney+ with 4.8 percent, and Amazon’s Prime Video which accounts for 3.5 percent, as these platforms continually strive to attract additional viewers annually.

In the meantime, Google, the owner of YouTube, has been grabbing attention lately as it might soon surpass Disney to claim the title of the world’s biggest media company.

At the event "Beyond the Stream: A Conversation with Ted Sarandos," Sarandos stated that Netflix aims to capture 80 percent of television viewing that does not currently take place on platforms like Netflix or YouTube.

As Sarandos pointed out, the streaming service aims to capture a portion of YouTube viewership focused on "professional content." The Wrap reported.

“I think we’re a better monetization model for networks and studios for that, but I also think that there’s a whole bunch of creators that I would put in the pro-am category that are making really interesting, compelling programming to watch," Sarandos said.

He proceeded to highlight the distinction between Netflix and YouTube, noting that YouTubers face financial uncertainty as they do not receive payment upfront.

The head of Netflix particularly cited Donaldson, pointing to a Bloomberg report that alleged the 26-year-old's media enterprise, encompassing his YouTube channel and his Prime Video reality series, was gaining attention. Beast Games, lost nearly $80 million.

Compare that with Donaldson's chocolate business, Feastables , which yielded $250 million in sales and $20 million in profits in the previous year.

"But YouTube doesn’t provide them with any initial funding to create content, leaving everything up to their discretion. As you noticed, MrBeast mentioned he has incurred an approximate loss of $80 million through his YouTube channel last year. Therefore, this isn't a favorable strategy for recuperation... were Beast to possess such an extensive following on Netflix as he does on YouTube, he wouldn't be soliciting funds; instead, he would be distributing more money," Sarandos stated.

Regarding the entertainment aspect of each platform, the Netflix CEO outlined his view on the distinction between using the streaming service for "quality leisure" versus YouTube for merely "passing time."

"I believe there's a segment of the creator community focused on bite-sized content consumption. There's a distinction between wasting time and utilizing it effectively. Therefore, our focus leans more towards how people use their time," he elaborated.

A recent instance involves the British YouTube collective known as The Sidemen, who had earlier shared this information with the media. BBC They have reached the maximum potential on the video platform. The second season of their reality show, Inside It was released on Netflix last month, and the streaming platform plans to create a US adaptation of the show.

Elsewhere, All those who might purchase TikTok as the secondary backup deadline approaches. , and The new Black Mirror trailer has been released — and everybody is saying the same thing. .

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